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So, you downloaded Tinder for free, while on the other hand, have heard people talk about them paying for something on the app.
How does the whole thing make sense? Or is there a particular set of people that pay for Tinder?
Well, this article will answer these questions in detail.
Who Pays For Tinder?
Tinder operates on what we call a ‘freemium’ business model.
Basically, this means that the core functionalities of the app, such as swiping through profiles and sending messages, are free for all users. However, there are certain premium features available for a price.
Now, this is where the ‘who pays’ part comes in. Tinder offers two main types of premium subscriptions: Tinder Plus and Tinder Gold.
Tinder Plus, which is priced differently depending on your location and age, allows users benefits like unlimited likes, passport (which lets you match with people outside your immediate geographical location), more super likes, and the ability to rewind your last swipe.
Tinder Gold, a more expensive option, includes all Tinder Plus features and a few extra perks, such as the ability to see who has already liked you before you swipe.
Subscriptions form the bulk of Tinder’s revenue. In 2020, it was reported that Tinder made over $1.2 billion from its subscription services alone. That’s billion with a ‘b’!
However, this isn’t the only source of income. Another revenue stream comes from in-app purchases like Super Likes, Boosts, and Top Picks. These enhance your profile visibility and chances of being noticed.
Are there any preferences over some set of people on the app?
There’s generally no hidden agenda in the algorithm, or clandestine plot to favor one group over another. This goes from the perspective of genders to countries and even races, from what we know so far.
For instance, tinder doesn’t cost money specifically for a particular gender, contrary to what we’ve seen people say.
Firstly, Tinder uses an algorithm to facilitate potential matches.
This algorithm is not primarily based on user attributes like gender or age but on your activity within the app.
In other words, your interactions – how you swipe, whom you swipe on, who swipes on you, and the profiles you interact with – all contribute to shaping your experience on the app.
Tinder used to operate on an ‘Elo score’ system, a sort of ranking used in competitive sports, but this method was phased out in 2019.
The app moved towards a system that prioritizes recent activity, aiming to show you profiles that you’re likely to be interested in while also showing your profile to people.
However, the one feature that can tilt the scale in favor of some users is Tinder Boost.
Purchasable as an in-app add-on, Boost makes your profile one of the top profiles in your area for 30 minutes, increasing your visibility tenfold.
It’s also worth noting that some studies suggest men and women use Tinder differently, with men tending to swipe right more often and women being more selective.
But this doesn’t influence the algorithm or result in preferential treatment from the app itself – it’s more a reflection of user behavior.
How to Get the Best From Tinder
1. Work on your Profile
Your profile is your first impression, your foot in the door. Make sure it’s a good one. Use high-quality, clear photos that accurately represent you.
A picture may be worth a thousand words, but don’t neglect your bio either. Be genuine, be concise, and don’t be afraid to showcase your personality.
2. Be Active
As we discussed earlier, Tinder’s algorithm favors recent activity.
So, regular use of the app can increase your visibility. If you have the time, try to engage with the app daily. Respond to messages promptly, and keep swiping to maintain a steady stream of new matches.
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3. Make your intentions clear
If you’re looking for something serious, say so. If you’re here for casual fun, that’s fine too – just be upfront about it.
Matching with people who share your intentions can lead to more satisfying connections.
3. Upgrade When Needed
If you’re finding the free version of Tinder limiting, you might want to consider upgrading.
The premium features can significantly enhance your experience, offering benefits like unlimited likes, the ability to see who’s liked you, and the option to connect with people in different locations.
4. Be Respectful
Always remember to be respectful and maintain good online etiquette. Engage in meaningful conversations, respect boundaries, and report any inappropriate behavior.
A positive and respectful attitude can significantly improve your Tinder experience and the experiences of those you connect with.
Generally, paying for Tinder is left for users who choose to upgrade to the premium services or buy additional in-app features. This revenue then goes towards running the service, paying staff, further development of the app, and of course, making a profit for the company.